A little confronting to hear? Maybe. But it's true. Creating a consistently profitable business requires knowing how to position yourself.
How to attract the right clients. How to create an experience people are willing to invest in. And most importantly, how to run a business with an actual strategy in place...not just guessing and "googling" your way through the mess.
Because building a business isn’t just about working harder. It’s about knowing what actually works. And most hair and makeup artists are left to figure that out on their own. Having the right mentor to guide you can actually give your business the kick-start it so desperately needs.
Inside your 1-on-1 coaching call, we'll focus on exactly where you’re stuck. You’ll leave our call with clarity, direction, and a plan you can actually execute. So you can stop guessing, and start building a business that feels intentional, elevated, and sustainable.
Being a talented makeup artist is not enough to build a booked-out, profitable business.
Allow me to tell you
something no one else will...
- madison
I booked a coaching call with Merideth to adjust my booking process. I felt like my work was good but no brides were actually booking. After our first call together, Merideth is so knowledgable and took the time to understand my challenges. She opened my eyes to the holes in my business I didn't even know I had, then customized a plan to fix them. I ended up fully booking the rest of the year, which had never happened before working with her.
SHE OPENED MY EYES TO THE HOLES IN MY BUSINESS I DIDN'T EVEN KNOW I HAD.
“
the reviews
“If I just had better content…got referred by the right wedding planners… redesigned my website… then the right clients would come.”
So you take another makeup course, attend another styled shoot, or buy an expensive website template on a Black Friday sale. Hoping something sticks.
And yet—you’re still not consistently booking the clients you actually want… at the level you know you’re capable of.
here's what most makeup artists believe:
If you feel stuck, you're not alone.
With more than 13 years of industry experience and a background in strategic marketing, I’ve built a business that is consistently booked and in demand, rooted in a high-end bridal experience. Not by chasing trends, but by focusing on what actually creates long-term, sustainable growth.
Most artists think building a stronger portfolio is the answer. And while your work matters, it’s only one piece of the puzzle.
The real shift happens when you understand how to position yourself, attract the right clients, and create an experience people trust. That’s what we'll focus on together.
I’ll be supportive and honest about what’s working, what isn’t, and where you need to adjust. I’ve helped artists refine their niches, strengthen their online presence, and step into fully booked seasons.
If you’re looking for a one-size-fits-all approach, I’m probably not the right fit. But if you’re looking to level-up your business with trust and intention, I'm here to help you build one that lasts.
WHY WORK WITH MERIDETH?
background & experience
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1:1 COACHING CALLS
WHAT TO EXPECT & WHAT'S INCLUDED
A high-impact, 90-minute Zoom call that provides clarity on the issues that have you feeling the most stuck, plus a detailed plan for your next steps that will actually move the needle.
DEEP-DIVE CALL
Your business is completely unique in that only you know where your struggles lie vs where you aspire to be. Each call is fully tailored around your specific business goals to meet you right where you are.
FULLY CUSTOM
Topics can include: how to book your dream clients, marketing and social media audits, pricing strategies, booking systems, makeup kit essentials, and client trouble-shooting. Investment: $175
THE DETAILS
- katherine
Mentoring with Merideth transformed my business. I initially booked a call and then her 3-month mentorship and have zero regrets. She genuinely cared about my business struggles with the same intensity as me, and worked with me so I felt confident enough to tackle each challenge step by step. I view my business as a real business now and am making a real profit, and there is no way I would've known where to even begin without her.
Mentoring with Merideth transformed my business.
“
the reviews
AS SEEN IN
ARTIST MENTORSHIPS
contined business SUPPORT
book a call
If you're just getting started as a makeup artist or have aspirations to get into makeup artistry, I recommend first scheduling a 1-on-1 coaching call so we can go over business basic and the foundations of professional artistry together based on your goals and current skill level. From there, I will recommend the mentorship collection that suits your needs.
ONE-ON-ONE COACHING
FOR THE aspiring artist
For the artist who has DIY'ed most elements of their business and is ready to stop piecing things together with a real business strategy. Over three months, we'll work closely together to refine every layer of your business—from your brand positioning to your client experience—so everything feels cohesive, intentional, and built to grow with you.
3-MONTH MENTORSHIP
for the BABY BUSINESS
Designed for established artists of 5+ years who are ready for their business to reflect their expertise. Over six months, we'll take a deeper approach, refining how your brand is perceived, how you communicate your value, and how you create an experience that naturally attracts high-end, aligned clients who are excited to invest in your services.
6-MONTH
MENTORSHIP INTENSIVE
FOR THE established artist
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APPLY TODAY
Design by Davey & Krista
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ALL RIGHTS RESERVED.
